Essity’s Cutimed launches its first brand campaign

Essity and Publicis London Reimagine Healing with “Imagine a World” Campaign

Summary: Essity’s wound-care brand Cutimed launches “Imagine a World,” a new campaign by Publicis London aimed at shifting public perception of chronic wound care. Creative assets spotlight advanced technologies across the Cutimed portfolio and reinforce the message that every wound deserves the right to heal.

Key Highlights:

  • Brand campaign centered on chronic wound-healing possibilities.
  • Creative includes a master brand film and shorter social formats.
  • Highlights innovations across Cutimed dressings.
  • Supports broader awareness efforts around chronic wounds.

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Keywords: Essity, Cutimed, Publicis London, brand campaign