When doctors ask how they can expand their practice without adding additional nail care patients, most of them cringe when I say to focus their marketing efforts on diabetic patients. Diabetic patients are the fastest-growing patient population for podiatrists. They are the patients that need you the most and can financially benefit your practice when you prescribe/dispense diabetic shoes, perform ABI/PVR testing, treat diabetic wounds, and dispense wound care supplies. If you are ready to get started but not sure of the next steps, here are my top five tips for marketing your podiatric practice to diabetic patients … read more
From AMERX Health Care